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The Trust Recession: Why the Smartest Brands Are Now Competing on Humanity, Not AI
In January 2026, Almond Breeze launched a campaign with the Jonas Brothers. The campaign featured an ad titled with conspicuous directness: “No AI Needed.” It depicted the brothers rejecting a series of AI-generated creative concepts, one by one, before settling on a simple,…
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Sport Is the New Infrastructure: How Private Equity Turned Professional Teams Into Asset Classes
The Los Angeles Lakers just sold for $10 billion — the highest price ever paid for a professional sports franchise. The NFL, NBA, MLB, MLS, and now college athletics have all opened their ownership structures to institutional capital. This is the most significant…
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